PGA TOUR Superstore adds golf simulator showrooms nationwide

PGA TOUR Superstore has opened dedicated golf simulator showrooms in stores nationwide, giving shoppers a place to compare systems from entry-level nets to premium launch monitor setups. The move taps into surging off-course golf demand and aims to make year-round practice, play and social competition easier to access.

Why it matters: - PGA TOUR Superstore is betting that simulator golf is becoming a bigger part of how customers practice, compete and socialize around the game. - The new showroom format is meant to help shoppers choose the right setup for home, office, club or commercial use. - The expansion reflects a larger shift toward off-course golf, which is bringing more people into the sport year-round.

What happened: - PGA TOUR Superstore has built and introduced dedicated Golf Simulator Showrooms in stores nationwide. - The showrooms let customers demo and compare simulator solutions from high-end systems to entry-level net and mat options. - The launch includes side-by-side comparison of launch monitor technologies from Bushnell, Foresight, Full Swing, Garmin, Rapsodo, SkyTrak, Trackman and Uneekor. - PGA TOUR Superstore said the rollout is a major investment in helping customers learn, practice and enjoy the game.

The details: - The showroom experience includes launch monitors, enclosures, projectors, hitting mats, impact screens and accessories. - Associates help customers choose a package based on performance features, space, budget and intended use. - The company says the simulator options work for residential, outdoor and commercial spaces. - PGA TOUR Superstore’s simulator guide is available on its website for customers looking for more information. - PGA TOUR Superstore said it is committed to helping customers improve their games and that simulator technology provides real data and feedback. - CEO Troy Rice said simulator golf has also become a social experience and, for many players, a gateway into traditional on-course golf.

Between the lines: - The rollout comes as simulator golf becomes more affordable and more accessible. - The National Golf Foundation says off-course participation reached nearly 40 million Americans in 2025, up 63% since 2019. - That growth is expanding the market for families and friends who want to practice, compete and socialize without needing a full course round. - PGA TOUR Superstore is positioning itself as a place where customers can compare multiple brands in one visit rather than buying a setup sight unseen.

What’s next: - Shoppers can visit PGA TOUR Superstore stores to explore simulator packages in person. - Customers can also use the company’s online Simulator Guide to review options before buying. - The showroom format is likely to become a bigger part of how PGA TOUR Superstore sells practice and entertainment technology as demand grows.

The bottom line: - PGA TOUR Superstore is turning simulator golf into a retail experience, not just a product category.