MARTA launches redesigned app and rider tools

MARTA and Reflexions launched a new mobile app and web rider tools on June 17, 2026, giving Atlanta-area riders real-time tracking, trip planning and incident reporting in one place. The rollout is the first phase of a broader digital overhaul that will later add a redesigned website and tap-to-pay fare integration. Why it matters: - MARTA is pushing more trip-planning, service alerts and account functions into a single digital experience for riders across metro Atlanta. - The new tools are built to make the system easier to use for daily commuters, first-time visitors and riders with accessibility needs. - The launch sets up a future connection between trip planning and fare payment inside MARTA’s broader digital ecosystem. What happened: - MARTA announced a redesigned mobile app and a new set of web-based rider tools on June 17, 2026. - Reflexions delivered the new digital tools for MARTA. - The MARTA app is free on the Apple App Store and Google Play Store. - Riders can also use the web tools at itsmarta.com/ride without downloading an app. The details: - The app and web tools provide real-time train and bus tracking. - The system shows live vehicle positions and updated arrival predictions from MARTA’s GTFS real-time feeds. - Riders can plan trips, compare route options and save favorite routes and destinations. - The tools include real-time service alerts and system-wide notifications. - MARTA folded the incident-reporting features from its standalone “See & Say” app into the new mobile app. - Riders can report safety concerns and incidents directly to MARTA police and service teams from their phones. - The app and web tools were designed with accessibility as a core principle. - The platform supports Spanish, Chinese in Traditional and Simplified forms, Tagalog, Vietnamese, Korean, French and Arabic. - The tools run on Open Trip Planner, an open-source trip-planning platform. - MARTA’s digital tools use GTFS open data standards. - The launch covers both the app and the web rider tools, which are designed to work across web-enabled devices. - MARTA serves about 179,500 riders per weekday. - MARTA recorded more than 65.7 million combined bus and rail trips in 2025. - MARTA’s rail network spans 48 miles and 38 stations across the Atlanta region. - MARTA’s system connects Fulton, DeKalb, Clayton and Gwinnett counties and the City of Atlanta. - MARTA’s network includes Hartsfield-Jackson Atlanta International Airport. Between the lines: - The use of open data infrastructure signals a preference for systems that are easier to maintain, update and integrate over time. - The app’s language support and accessibility features suggest MARTA is targeting both local riders and international visitors. - The integration of incident reporting points to a broader move from separate utility apps toward one centralized rider interface. - MARTA’s approach fits a wider transit industry pattern of using open-source tools and real-time feeds to improve rider information. - The quote from MARTA Interim General Manager and CEO Jonathan Hunt frames the launch as a customer-experience upgrade for both everyday riders and occasional visitors. What’s next: - MARTA’s full website redesign, also being delivered by Reflexions, is underway and is expected later this year. - A future version of the platform will add integration with MARTA’s Breeze Advanced Fare Collection 2.0 tap-to-pay system. - INIT is deploying the fare payments system. - MARTA expects the future integration to support a unified customer account across trip planning, account management and fare payment. - Reflexions’ broader rollout will extend the new digital experience across MARTA’s online channels. The bottom line: - MARTA is turning its rider tools into a more unified, accessible and real-time digital transit platform, with fare payment integration still to come. More information